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Nikka Malabanan
on Dec 14, 2024

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The first decision in developing an advertising program is to

A) set the budget.
B) specify the advertising objectives.
C) identify the target audience.
D) select the appeal.
E) select the media.

Advertising Objectives

Goals a company aims to achieve through its advertising efforts, such as increasing brand awareness or boosting sales.

Target Audience

A specific group of consumers identified as the intended recipients of an advertising or marketing message, based on shared characteristics.

Advertising Program

An advertising program is a comprehensive plan that outlines the marketing and communication strategies, including media channels and creative concepts, used to achieve advertising objectives.

  • Identify the key components and first steps in developing an advertising program.
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ROSEMARY MUATHEDec 20, 2024
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