Asked by
Abigail Guillemette
on Nov 22, 2024Verified
The zone is the group of consumers or organizations that are interested in and able to buy a particular product.
Zone
A specific area or segment within a larger space, designated for a particular purpose or activity.
Consumers
People who purchase goods and services for personal use.
Organizations
Entities, either public or private, comprised of people working together towards a common goal, structured in such a way as to enable collective task accomplishment.
- Understand the concept and importance of the target market in marketing.
Verified Answer
HH
Learning Objectives
- Understand the concept and importance of the target market in marketing.