Those who believe that there is no such thing as bad publicity base this argument on which of the following ideas from behavioral economics?A) That the recognition heuristic will overcome any negative emotional associations.B) That the recognition heuristic will prevent people from incorporating negative information into their decision-making process.C) That framing effects will diminish the negative emotions associated with most bad publicity.D) That self-serving biases will make people look the other way and ignore bad publicity.

Question

Those who believe that there is no such thing as bad publicity base this argument on which of the following ideas from behavioral economics?A)  That the recognition heuristic will overcome any negative emotional associations.B)  That the recognition heuristic will prevent people from incorporating negative information into their decision-making process.C)  That framing effects will diminish the negative emotions associated with most bad publicity.D)  That self-serving biases will make people look the other way and ignore bad publicity.

Daniel Munoz · Accepted Answer

Final Answer : A, Explanation :  The recognition heuristic posits that people tend to rely on recognizable information or things they have heard of before when making decisions. Therefore, even if bad publicity generates negative emotions, the recognition heuristic can override them and still generate positive recognition for the individual, brand, or product. This is why those who believe that there is no such thing as bad publicity think that any publicity is better than none if it can generate enough recognition.

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