Asked by
Katelyn Ramos
on Dec 16, 2024
Verified
TUMI brand briefcases are very expensive, high-end briefcases that are generally sold in specialty luggage shops. Which group of people would be the most likely target market for TUMI briefcases?
A) police officers
B) executives
C) construction workers
D) massage therapists
E) students
TUMI Briefcases
High-quality, luxury briefcases produced by TUMI, known for their durability, functional design, and style, catering to business professionals.
High-End Briefcases
Luxury briefcases that are often made from premium materials and designed with a focus on style, function, and durability, targeting the upscale market.
Target Market
A specific group of consumers identified as the recipient of a marketing campaign or product line, characterized by distinct demographics or behaviors.
- Acquire insight into the notion of target markets and how entities adapt their marketing initiatives to cater to distinct groups.
Verified Answer
CH
Learning Objectives
- Acquire insight into the notion of target markets and how entities adapt their marketing initiatives to cater to distinct groups.