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salih al awsi
on Dec 15, 2024

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Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want, which makes awareness essential. This type of consumer product is

A) an unsought product.
B) a shopping product.
C) a convenience product.
D) a specialty product.
E) a support product.

Unsought Product

A type of product that consumers do not actively seek out to buy, often requiring significant marketing efforts.

Infrequent Purchases

Transactions that occur on an irregular basis, typically involving goods or services that are not bought regularly.

Limited Distribution

A strategy where a product is deliberately distributed to a limited number of outlets or locations to maintain exclusivity or control over the brand image.

  • Acquire knowledge about the methods used to classify and market unsought goods.
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JR
jaqueline romanDec 15, 2024
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