Asked by
Madelyn Jacobs
on Nov 09, 2024
Verified
Vince is watching a television commercial for a fast-food restaurant that shows three women in bikinis eating the restaurant's triple-decker hamburger.This commercial best illustrates
A) central route persuasion.
B) peripheral route persuasion.
C) cognitive dissonance.
D) the foot-in-the-door phenomenon.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues or aspects unrelated to the argument or content, such as the speaker's attractiveness or charisma.
- Detect the approaches to persuasion and their implementation in numerous contexts.
Verified Answer
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Learning Objectives
- Detect the approaches to persuasion and their implementation in numerous contexts.
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