When firms give away "freebies" like free apps, free checking accounts, free maps, or free toothbrushes, they are contradicting economists' contention that "there is no free lunch."

Freebies

Items or services given away for free, often used as a marketing or promotional tool.

Economists

Professionals who study how societies use resources such as raw materials, labor, and capital to produce goods and services and distribute them among the population.