When ridesharing service Uber employs surge pricing,it is implementing a(n)

A) volume objective.
B) prestige pricing structure.
C) market-demand pricing structure.
D) profitability objective.

Surge Pricing

A pricing strategy that increases the cost of goods or services in response to high demand.

Volume Objective

A goal set related to the quantity of product a company plans to sell within a specified period.

Market-demand Pricing

A pricing strategy where the price of a product is determined by the demand for that product from the target market, balancing supply against consumer demand levels.