Which of the following benefits of brands helps human resources managers?

A) Emotional brand associations
B) Return on investment
C) Marketing pull
D) Lower employee acquisition costs

Emotional Associations

The feelings or emotions that consumers instinctively connect with a brand, influencing their perception and decision-making.

Employee Acquisition Costs

The total expenses incurred by a company in recruiting, hiring, and onboarding new employees, including advertising, interviewing, training, and administrative costs.