Which of the following communal brand forms is the most fleeting in terms of consumer identity?

A) Brand publics
B) Brand communities
C) Consumer tribes
D) Subcultures of consumption

Consumer Identity

Refers to the way individuals perceive themselves and express their individuality through their purchasing decisions and brand choices.

Communal Brand Forms

Brand forms that foster a sense of community among consumers, facilitating shared experiences and collective identification with the brand.