Asked by
Queen Rhain De leon
on Nov 02, 2024
Verified
Which of the following is a benefit of family branding?
A) Each product within the line is given a different name.
B) It builds competition within the company.
C) Each brand markets to a unique target market.
D) When a new product is introduced,consumers and retailers recognize the brand name.
Family Branding
A marketing strategy where a company markets multiple products under the same brand name to leverage brand equity.
Brand Name
Part of a brand consisting of words or letters that form a name that identifies and distinguishes an offering from those of competitors.
- Appreciate the importance of branding and the various levels of brand loyalty.
Verified Answer
TZ
Learning Objectives
- Appreciate the importance of branding and the various levels of brand loyalty.