Asked by
Esperanza Tolley
on Dec 14, 2024
Verified
Which of these statements about advertising is most accurate?
A) Advertisers have the highest credibility of any element in the promotional mix.
B) A key advantage of advertising is its use of customized interactions.
C) Advertisers have very limited control over what they can say due to FCC regulations.
D) Advertising is the least costly form of promotion because ads go through significant pretesting.
E) Through advertising, a company can control what it says and, to some extent, to whom the message is sent.
FCC Regulations
Rules and guidelines established by the Federal Communications Commission governing communications by radio, television, wire, satellite, and cable in the United States.
Pretesting
A method used to evaluate the effectiveness of advertisements, messages, or campaigns before they are fully launched.
Control
The process of steering or managing activities and processes to achieve organizational goals and objectives.
- Gain insight into the definition, duties, and categories of advertising in marketing.
- Determine the pros and cons of advertising in the context of a marketing strategy.
Verified Answer
VH
Learning Objectives
- Gain insight into the definition, duties, and categories of advertising in marketing.
- Determine the pros and cons of advertising in the context of a marketing strategy.