Asked by
Tenekia Williams
on Dec 08, 2024
Verified
Why would a firm offer a deep assortment of products in its product portfolio?
A) To attract a wide range of customers and market segments.
B) To capitalize on the firm's reputation.
C) To diversify its risk.
D) To maximize differentiation across its product lines.
E) To create synergies in the marketing department.
Product Portfolio
A product portfolio is the collection of all products and services offered by a company, categorized and managed to achieve business objectives.
Deep Assortment
Offering a wide and comprehensive range of items within a particular product category to cater to various customer preferences.
- Understand the rationale behind offering deep and wide assortments in a product portfolio.
Verified Answer
MF
Learning Objectives
- Understand the rationale behind offering deep and wide assortments in a product portfolio.
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