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Marquise Dorcent
on Nov 24, 2024

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Within each culture, there are usually beliefs or a set of underlying goals most people agree are important. Values that can be thought of as desired end states or goals for both individuals and their society are termed:

A) terminal values.
B) behaviour objective values.
C) instrumental values.
D) self-actualization values.

Terminal Values

End goals in life that are desirable in their own right, such as happiness, self-respect, and peace.

Desired End States

Refers to the final goals or outcomes that individuals or systems aim to achieve, which are influenced by personal values, needs, and aspirations.

Behaviour Objective Values

Principles or standards of behavior considered important and desirable by individuals or groups, guiding decision making and action.

  • Perceive the significance of values within the realm of marketing and their influence on buyer decisions.
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Akshay BorhadeNov 30, 2024
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