Asked by
Adrian Cosino
on Dec 15, 2024
Verified
Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?
A) continuous innovation
B) dynamically continuous innovation
C) discontinuous innovation
D) insignificant innovation
E) disruptive innovation
Dynamically Continuous Innovation
Refers to a moderate level of innovation that includes some changes to an existing product, altering consumer habits without drastic new learning.
Alert Energy Caffeine Gum
A brand of chewing gum that contains caffeine to provide consumers with a quick energy boost.
- Acquire knowledge about the types of innovation and their impact on consumer actions and the development of marketing strategies.
Verified Answer
RH
Learning Objectives
- Acquire knowledge about the types of innovation and their impact on consumer actions and the development of marketing strategies.
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