Asked by
Jennifer Pastink
on Dec 02, 2024
Verified
A consultant focused on ensuring that all of your firm's visual assets look the same is drawing on what branding approach?
A) Identity
B) Personality
C) Relational
D) Communal
Visual Assets
Refers to any visual content used by a company for marketing and branding purposes, including images, videos, infographics, and logos.
Identity
The qualities, beliefs, personality, looks, and expressions that make a person or group unique.
Branding Approach
The strategy or methodology applied by companies to create, build, and maintain brand identity and image.
- Assess the significance of visual identity and experience in the development of brand equity.
Verified Answer
1A
Learning Objectives
- Assess the significance of visual identity and experience in the development of brand equity.
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