Asked by
Serenity On-Phouttharath
on Dec 20, 2024
Verified
Consumer culture theory focuses on understanding, ______.
A) What makes a brand cool?
B) What cues encourage users to buy brands?
C) How consumers use brands to achieve their identity goals?
D) None of these.
Consumer Culture Theory
A field of study that examines the cultural aspects of consumption, focusing on how consumer behavior and social patterns are influenced by cultural norms and values.
Identity Goals
Objectives that aim at defining or expressing the identity of an individual, group, or organization.
- Investigate the psychological, sociological, and economic foundations underlying theories of brand management.
- Identify the influence and contribution of consumers to the significance and identity of a brand.
Verified Answer
CM
Learning Objectives
- Investigate the psychological, sociological, and economic foundations underlying theories of brand management.
- Identify the influence and contribution of consumers to the significance and identity of a brand.