Asked by
Nicole Dingess
on Dec 15, 2024Verified
A contractual agreement whereby one company (licensor) allows its brand name or trademark to be used with products or services offered by another company (licensee) for a royalty or fee is referred to as
A) co-branding.
B) generic branding.
C) reseller licensing.
D) mixed branding.
E) brand licensing.
Brand Licensing
The process where a brand owner allows another party to use its trademark, logo, or brand name under specific conditions.
Licensor
An entity that grants another entity the right to use a trademark, patent, or copyrighted material under specified conditions.
Licensee
An individual or business entity that is granted legal permission to use, produce, or sell another's intellectual property under agreed terms.
- Acquire a deep understanding of the duties and processes associated with brand licensing in a corporate environment.
Verified Answer
CG
Learning Objectives
- Acquire a deep understanding of the duties and processes associated with brand licensing in a corporate environment.