Asked by
travis mason
on Dec 15, 2024Verified
Kemps makes Life Savers Real Fruit Sherbet (with the flavors of a favorite childhood candy) . Kemps pays Wrigley, the owner of the Life Savers brand name, a fee to market this product. This is an example of
A) generic branding.
B) reseller licensing.
C) mixed branding.
D) brand licensing.
E) co-branding.
Brand Licensing
A legal agreement where a brand owner permits another company to use the brand's name, logo, or product characteristics to manufacture and sell products.
Generic Branding
A strategy where products are marketed without a brand name, making them often cheaper than branded alternatives.
Reseller Licensing
Authorization given to a business or individual to sell another company's products.
- Apprehend the significance and methodology involved in brand licensing for enterprises.
Verified Answer
FA
Learning Objectives
- Apprehend the significance and methodology involved in brand licensing for enterprises.