Asked by

Jasiel Hernandez
on Dec 13, 2024

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A favorable attitude toward and consistent purchase of a single brand over time is referred to as

A) stimulus generalization.
B) attitudinal discrimination.
C) brand loyalty.
D) behavioral preference.
E) consumer allegiance.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over competing ones due to satisfaction, trust, or emotional connection.

Attitudinal Discrimination

A form of discrimination based on preconceived opinions, attitudes, or biases towards individuals or groups, regardless of factual evidence or experience.

  • Recognize the significance of brand loyalty and the factors that contribute to its development.
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Angel RodriguezDec 15, 2024
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