Asked by
Jitesh Chaudhari
on Dec 13, 2024
Verified
Which of the following statements about brand loyalty is most accurate?
A) Learning has little effect on brand loyalty because most habits are instinctual.
B) Brand loyalty increases the perceived risk associated with impulse purchases.
C) The incidence of brand loyalty is steadily rising in North America.
D) Brand loyalty results from the positive reinforcement of previous actions.
E) The best way to enhance brand loyalty is to brand all new products with the same brand name.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over competing ones.
Positive Reinforcement
A technique in behavior management that increases the likelihood of a behavior by following it with a desirable outcome or reward.
- Understand the importance of brand loyalty and identify the elements that aid in its cultivation.
Verified Answer
ST
Learning Objectives
- Understand the importance of brand loyalty and identify the elements that aid in its cultivation.