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jasmine rabah
on Nov 20, 2024

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A local art gallery keeps information on its customers' artist and art style preferences. The gallery uses this information to inform the customers when new pieces arrive from their favorite artists and targets them with special promotions. In this way, the gallery is using ________ to build loyalty among its customers.

A) value cocreation
B) customer relationship management
C) transactional marketing
D) B2B marketing
E) the supply chain

Customer Relationship Management

A strategy for managing an organization's interactions with current and future customers, using data analysis to improve business relationships, particularly customer retention and sales growth.

Art Gallery

A space or venue where art works are displayed and often available for sale, showcasing the works of various artists across different mediums.

Targeted Promotions

Marketing strategies designed to reach specific segments of the market, often tailored to the preferences, behaviors, or demographics of a particular group.

  • Recognize the importance and methods of customer relationship management (CRM) in building customer loyalty.
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Isabel BenjaminNov 21, 2024
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