The goal of customer relationship management is to

A) manage every customer relationship differently.
B) manage every customer relationship to maximize short-term profitability.
C) eliminate customers who are profitable, but not highly profitable.
D) identify and build loyalty among a firm's most valued customers.
E) generate relationships with competitors' customers.

Customer Relationship Management

A strategy for managing an organization's relationships and interactions with customers and potential customers, utilizing data analysis to improve business relationships and drive sales growth.

Build Loyalty

Refers to the strategies and activities aimed at increasing customer loyalty towards a brand or product, often through improved customer service, rewards programs, and personalized engagements.