Asked by
Zennia Mahajan
on Dec 13, 2024
Verified
A reference group that a person wishes to maintain distance from because of differences in values or behaviors is referred to as ________ group.
A) a socialization
B) an associative
C) an aspiration
D) a dissociative
E) an antisocial
Dissociative Group
A group whose values or norms an individual rejects or opposes, influencing their purchasing decisions and behaviors.
- Understand the role of reference groups in shaping consumer preferences.
Verified Answer
SB
Learning Objectives
- Understand the role of reference groups in shaping consumer preferences.