Asked by
Mahlagha tamizkar
on Dec 13, 2024
Verified
An aspiration group is one
A) to which a person belongs and wishes to continue with.
B) that a person wishes to be a member of or wishes to be identified with.
C) that a person wishes to maintain a distance from because of differences in values or behaviors.
D) that a person knows he or she can never really fit into because of basic cultural differences.
E) that a person feels is significantly above him or her in terms of socioeconomics.
Aspiration Group
A social group that an individual admires and wishes to be associated with, influencing their purchasing decisions and lifestyle choices.
- Acknowledge how reference groups affect consumer decision-making.
Verified Answer
DF
Learning Objectives
- Acknowledge how reference groups affect consumer decision-making.