Asked by

Ronney Weems
on Nov 16, 2024

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According to one theory, advertising sends a signal to consumers about the quality of the product being offered. An implication of this theory is that

A) the actual quality of the product is irrelevant.
B) the existence of an expensive advertisement is more important than the content of the advertisement.
C) advertising is not in the best interest of society.
D) it is irrational for firms to pay famous people large amounts of money to appear in their advertisements.

Advertising

The activity or profession of promoting products, services, or ideas through various forms of media.

Product Quality

A measure of the perceived value, reliability, and performance of goods or services as judged by consumers.

Expensive Advertisement

High-cost marketing activities aimed at promoting products, services, or brands to a wide audience.

  • Clarify the significance and effect of advertising on differentiating products and enhancing market rivalry.
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shelumiel suganobNov 20, 2024
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