Asked by
Maryam Dughmush
on Nov 16, 2024
Verified
The relationship between advertising and product differentiation is
A) positive; the more differentiated the product, the more a firm is likely to spend on advertising.
B) negative; the more differentiated the product, the less a firm is likely to spend on advertising.
C) zero; there is no relationship between product differentiation and advertising.
D) irrelevant; firms with differentiated products do not need to advertise.
Advertising
The action of calling public attention to products, services, needs, etc., especially by paid announcements in newspapers and magazines, over the radio or television, on billboards, etc.
- Expound on the position and implications of advertising in the demarcation of products and the stimulation of market competition.
Verified Answer
KG
Learning Objectives
- Expound on the position and implications of advertising in the demarcation of products and the stimulation of market competition.
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