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AyeeThats Larah
on Dec 14, 2024

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Advertisers use a mix of media forms and vehicles to maximize the ________ of the message to the target audience while at the same time minimizing

A) medium; effort.
B) exposure; costs.
C) rating; frequency.
D) rating; share.
E) CPM; GRP.

Exposure

The degree to which a target audience comes into contact with a message through a specific marketing channel or advertising medium.

Maximizing Message

Enhancing the effectiveness and impact of a communication to ensure maximum comprehension and retention by the target audience.

Minimizing Costs

The process of reducing expenses and outlays to the lowest possible level while maintaining the quality and efficiency of operations.

  • Comprehend the impact of campaign objectives and target audience on the choice of media and advertisement positioning.
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Sanjana ShindeDec 15, 2024
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