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Cayla Wilson
on Dec 14, 2024

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Amazon.com, a successful online retailer, manages an extensive customer database that is used to determine which products are suggested to each customer. Some data are collected from the customer; other data are collected from the businesses where purchases are made. Which of the following customer data are typically collected from the customer?

A) brand
B) price
C) media use
D) model
E) quantity

Customer Database

A collection of information about customers, including contact details, purchase history, and preferences, used by businesses to tailor marketing efforts and improve service.

Online Retailer

A business that sells products or services to customers through the internet, without a physical storefront.

Amazon.com

A global online retail platform and technology company that offers a wide range of products and services, including e-commerce, cloud computing, and artificial intelligence.

  • Recognize the role of customer data in personalizing marketing approaches.
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Chelsea SerquinaDec 16, 2024
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