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Gossip Arena
on Dec 14, 2024

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________ are the result of organizations' efforts to create profiles of customers so that direct marketing tools, such as e-mail and catalogs, can be directed at specific customers.

A) Databases
B) Direct order fulfillments
C) Lead generations
D) First-mover advantages
E) Direct order consignments

Databases

Structured collections of data or information, typically electronically stored and accessed via computer systems, used for efficient information management.

  • Understand the importance of managing customer data in crafting direct marketing approaches.
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Ashley RileyDec 17, 2024
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