Asked by
Mayela Abigail
on Dec 14, 2024
Verified
An ad for Mercedes-Benz automobiles showed a heart-shaped box of chocolates with one of the chocolates topped with the well-recognized Mercedes logo. There was no mention of the company name nor any sign of a product in the ad. This ad was an example of ________ advertising.
A) competitive institutional
B) competitive product
C) advocacy
D) pioneering product
E) reminder institutional
Mercedes-Benz
A global automobile brand known for luxury vehicles, buses, coaches, and trucks, emphasizing innovation, safety, and quality.
Competitive Product
A product that competes in the market with similar products offered by rival companies.
Advocacy
The act of speaking or writing in favor of, supporting, or urging by argument; usually pertaining to a cause, policy, or interest.
- Absorb information regarding the varieties of advertising appeals and their efficiency.
- Understand the significance of matching advertising messages with the brand's image and market positioning.
Verified Answer
TP
Learning Objectives
- Absorb information regarding the varieties of advertising appeals and their efficiency.
- Understand the significance of matching advertising messages with the brand's image and market positioning.
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