Asked by
Sarah Murphy
on Dec 14, 2024Verified
The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service, a change in behavior, or a reduction in the use of a product is referred to as
A) an authoritarian appeal.
B) a coercive appeal.
C) a consequence appeal.
D) a guilt appeal.
E) a fear appeal.
Negative Experience
Describes an unfavorable encounter or event that might impact a customer's perception or satisfaction negatively.
Coercive Appeal
Advertising or promotional tactics that use pressure or threats, subtly or overtly, to influence consumers' purchasing decisions.
Guilt Appeal
A marketing strategy that attempts to motivate consumers to take action by invoking feelings of guilt over social, environmental, or personal issues.
- Understand the range of appeals used in advertising and assess their effectiveness.
- Understand the function and influence of fear-based messaging in marketing strategies.
Verified Answer
LR
Learning Objectives
- Understand the range of appeals used in advertising and assess their effectiveness.
- Understand the function and influence of fear-based messaging in marketing strategies.