Asked by
Andrew Valdez
on Nov 20, 2024Verified
An emotional appeal aims to satisfy consumers' emotional desires rather than their utilitarian needs.
Emotional Appeal
Aims to satisfy consumers’ emotional desires rather than their utilitarian needs.
Utilitarian Needs
Basic or functional needs that consumers seek to fulfill through the acquisition and use of products and services, typically focused on practical benefits rather than emotional satisfaction.
- Distinguish between different advertising appeals and strategies.
Verified Answer
DG
Learning Objectives
- Distinguish between different advertising appeals and strategies.
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