Information and persuasive content can be combined to form which common advertising appeals?

A) sex, fear, and humor appeals
B) guilt, financial risk, and self-esteem appeals
C) joy, fear, and self-worth appeals
D) demographic, psychographic, and lifestyle appeals
E) gender, ethnicity, and reference group appeals

Psychographic

Relating to the study of personality, values, opinions, attitudes, interests, and lifestyles of consumers.

Fear Appeals

A marketing strategy that uses the element of fear to motivate consumers to take a particular action, such as buying a product or altering behavior.

Self-Esteem

is the perception individuals have about their value and worthiness as a person.