Asked by
Hanadi Hajali
on Nov 22, 2024
Verified
Behavioral segmentation is often the most difficult of the four segmentation bases to use.
Behavioral Segmentation
Segmentation that categorizes consumers according to how they behave with or act toward products.
- Identify the various criteria for dividing a market into segments (demographic, geographic, psychographic, and behavioral).
Verified Answer
DG
Learning Objectives
- Identify the various criteria for dividing a market into segments (demographic, geographic, psychographic, and behavioral).
Related questions
Market Size, Customer Lifestyles, and Population Shifts Are All Important ...
Global Segmentation Usually Results in Market Segments Made Up of ...
Unique Segmentation Is Used When the Similarity in Needs and ...
Psychographic Segmentation Involves Categorizing Customers Based on What They Actually ...
Segmenting by Geography Allows Marketers to Capitalize on Convenience to ...