Asked by
Andrew Tapfumanei
on Nov 22, 2024
Verified
Segmenting by geography allows marketers to capitalize on convenience to the customer.
Segmenting By Geography
The practice of dividing a market into distinct groups based on geographical boundaries or locations.
Convenience
The ease and simplicity with which a task can be performed or a need can be fulfilled, often a key factor in consumer decision making.
- Understand the distinct grounds for categorizing a market into segments (demographic, geographic, psychographic, and behavioral).
Verified Answer
BC
Learning Objectives
- Understand the distinct grounds for categorizing a market into segments (demographic, geographic, psychographic, and behavioral).
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