Brand equity provides a financial advantage for a brand's owner because successful, established brand names have an economic value in the sense that they are

A) tangible assets.
B) intangible assets.
C) durable goods.
D) nondurable goods.
E) immaterial equity.

Tangible Assets

Physical assets that have shape and form, such as machinery, buildings, and land, which are owned by a business.

Intangible Assets

Non-physical assets of a business that have value, such as patents, trademarks, goodwill, and brand recognition.

Durable Goods

Products that are intended to last for a considerable length of time (over three years), such as appliances, vehicles, and furniture.