Figure 11-6 above shows the sequential process of building brand equity. F represents the fourth and last step, which is to

A) elicit the proper consumer responses to a brand's identity and meaning.
B) develop positive brand awareness.
C) reward loyal customer behavior.
D) establish a brand's meaning in the minds of consumers.
E) create a consumer-brand connection.

Consumer Responses

The reactions or feedback of consumers towards a product, service, or a company's marketing strategies.

Brand Identity

Refers to the collection of all elements that a company creates to portray the right image to its consumer.

Consumer-Brand Connection

The relationship and emotional bond formed between a consumer and a brand, influencing loyalty and purchase behavior.