Asked by
Rebecca Ramos
on Nov 02, 2024
Verified
Businesses often spend _____ as much on personal selling as on advertising.
A) twice
B) almost
C) five to ten times
D) over twenty times
Personal Selling
A direct marketing approach involving face-to-face sales presentations and interactions between salespersons and potential customers.
Advertising
The activity of creating and disseminating messages to promote products, services, or ideas to potential customers.
- Distinguish between individual and impersonal selling techniques.
Verified Answer
CB
Learning Objectives
- Distinguish between individual and impersonal selling techniques.
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