Asked by

Shane Adams
on Dec 07, 2024

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Which of the following scenarios illustrates the concept of personal selling?

A) A salesperson talking to a customer about a water purifier
B) A television advertisement about a new automobile
C) A radio announcement about a new restaurant
D) A salesperson handing flyers about a new boutique in a shopping mall

Personal Selling

Personal selling is a direct marketing approach where salespersons use face-to-face interactions to convince potential buyers to make a purchase.

Salesperson

An individual responsible for selling a company's products or services, often directly to customers, through understanding their needs and offering solutions.

Water Purifier

A device that removes contaminants from water, making it safe to drink.

  • Set apart personal selling tactics from nonpersonal selling strategies.
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RM
Rizalyn MepuaDec 09, 2024
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