Asked by

Chun Hong Leung
on Dec 12, 2024

verifed

Verified

By dividing its tennis racquet market into three categories, which it labels Performance, Recreational, and Junior tennis players, Prince Sports is using a marketing strategy called

A) product differentiation.
B) product innovation.
C) market delineation.
D) market segmentation.
E) product groupings.

Prince Sports

Prince Sports is a company known for manufacturing equipment and apparel for tennis and other racquet sports.

  • Gain insight into the role of market segmentation in shaping marketing strategies.
verifed

Verified Answer

GB
Gursangeet BhullarDec 17, 2024
Final Answer:
Get Full Answer