Asked by
Chun Hong Leung
on Dec 12, 2024Verified
By dividing its tennis racquet market into three categories, which it labels Performance, Recreational, and Junior tennis players, Prince Sports is using a marketing strategy called
A) product differentiation.
B) product innovation.
C) market delineation.
D) market segmentation.
E) product groupings.
Prince Sports
Prince Sports is a company known for manufacturing equipment and apparel for tennis and other racquet sports.
- Gain insight into the role of market segmentation in shaping marketing strategies.
Verified Answer
GB
Learning Objectives
- Gain insight into the role of market segmentation in shaping marketing strategies.
Related questions
The O 3 technology Refers to an Innovative Tennis Racquet Prince ...
While Many Energy Drinks Target Teen and Young Adult Males ...
After Identifying Various Market Segments That Her Company Could Pursue ...
The Recent Whole Foods Trend Has Led to the Opening ...
Among Internet Users, Some Do Research Online, Some Shop, Some ...