Asked by
Yasmine Kasem
on Dec 12, 2024
Verified
While many energy drinks target teen and young adult males with extreme sports themes, 5-hour Energy frequently advertises toward adults needing a quick and easy way to get through a busy workday. The strategy for 5-hour Energy would be described as ________ positioning.
A) alternate
B) head-to-head
C) lateral
D) niche
E) differentiation
Niche Positioning
The strategy of targeting a specific, often small, segment of the market with tailored products or services, aiming to meet unique needs or preferences.
Extreme Sports Themes
The incorporation of extreme sports elements into various contexts, like marketing, to appeal to audiences interested in high-risk activities.
- Discriminate between positioning strategies of head-to-head and differentiation.
- Understand market segmentation and its impact on marketing strategy.
Verified Answer
MB
Learning Objectives
- Discriminate between positioning strategies of head-to-head and differentiation.
- Understand market segmentation and its impact on marketing strategy.
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