Asked by
Kanbiro Orkaido
on Dec 15, 2024Verified
Convenience products are
A) items that consumers will make special efforts to seek out and buy.
B) items for which consumers compare several alternatives on criteria such as price, quality, or style.
C) products consumers purchase frequently and with a minimum of shopping effort.
D) ancillary products used to make other products work more efficiently.
E) low-cost items for which there are numerous substitutes and generic equivalents.
Convenience Products
Items that consumers purchase frequently, immediately, and with minimal comparison and buying effort, such as food, newspapers, and household items.
Shopping Effort
The amount of time and energy consumers invest in the process of selecting and purchasing products or services.
Ancillary Products
Additional products or services offered to consumers in conjunction with a primary product or service.
- Classify consumer goods by analyzing consumer behavior trends.
Verified Answer
MS
Learning Objectives
- Classify consumer goods by analyzing consumer behavior trends.