Asked by
Ramneet Singh
on Dec 15, 2024Verified
Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?
A) convenience product
B) shopping product
C) specialty product
D) unsought product
E) discretionary product
Shopping Product
A type of product that consumers spend considerable time and effort in gathering information and comparing alternatives before making a purchase.
Discretionary Product
A product that consumers purchase based on personal preference and available income, as opposed to essential goods.
Convenience Product
Goods or services that consumers purchase frequently, immediately, and with minimal effort, such as bread, milk, or gas.
- Distinguish the types of consumer products according to consumer behavior patterns.
- Understand the buying decision process across various consumer product categories.
Verified Answer
LF
Learning Objectives
- Distinguish the types of consumer products according to consumer behavior patterns.
- Understand the buying decision process across various consumer product categories.