Asked by
Michael Dudley
on Dec 15, 2024Verified
For shopping products, the consumer
A) purchases the items frequently, conveniently, and with a minimum of effort.
B) compares several alternatives on criteria such as price, quality, or style.
C) makes a special effort to search out the items and buy them.
D) does not know about the items or knows about them but does not initially buy them.
E) buys the items as a result of buying other consumer products, such as impulse purchases.
Shopping Products
Goods for which consumers will spend time and effort to compare quality, price, and perhaps style between different sellers before making a purchase.
Impulse Purchases
Unplanned buying decisions made by consumers on the spot, often triggered by emotions or the strategic placement of products.
Minimum of Effort
A principle suggesting that individuals, systems, or organizations naturally tend to select the path or decision that requires the least amount of work or effort.
- Categorize consumer items based on the behavior of consumers.
- Determine the categorization of goods according to their purchase frequency and the effort required in the decision-making process.
Verified Answer
MC
Learning Objectives
- Categorize consumer items based on the behavior of consumers.
- Determine the categorization of goods according to their purchase frequency and the effort required in the decision-making process.