Asked by
Sheileda Anthony
on Nov 09, 2024
Verified
In Scenario 11-2, if George were to adjust his marketing mix to treat individual clients as separate target markets, he would be using ______.
A) mass marketing
B) niche marketing
C) individualized marketing
D) standardized marketing
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, including product, price, place, and promotion.
Individualized Marketing
Adjusting the marketing mix of a business to treat individual persons as separate target markets.
- Recognize and elucidate techniques for segmenting markets.
Verified Answer
KV
Learning Objectives
- Recognize and elucidate techniques for segmenting markets.
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