What type of segmentation divides consumer markets into segments using individual factors such as gender, age, income, and education?

A) psychographic segmentation
B) demographic segmentation
C) benefit segmentation
D) behavioral segmentation
E) lifestyle segmentation

Demographic Segmentation

The process of dividing a market into segments based on demographic factors such as age, gender, income, education, or ethnicity.

Consumer Markets

The markets consisting of individuals and households that purchase goods and services for personal consumption.

Individual Factors

Personal characteristics or attributes that influence a person's behavior and decisions, such as age, income, preferences, and lifestyle.