_____ include anything a buyer must give up to obtain the benefits the product provides.

A) Overhead costs
B) Customer costs
C) Manufacturing costs
D) Variable costs
E) Promotional costs

Question

_____ include anything a buyer must give up to obtain the benefits the product provides.A) Overhead costsB) Customer costsC) Manufacturing costsD) Variable costsE) Promotional costs

Jennifer Fuentes · Accepted Answer

Final Answer : B, Explanation :  Customer costs include not only the monetary price of a product but also the time, effort, and other resources a buyer must invest to obtain the product's benefits. These can encompass research time, travel costs, and any other sacrifices made to acquire the product.

_____ include anything a buyer must give up to obtain the benefits the product provides.

A) Overhead costs
B) Customer costs
C) Manufacturing costs
D) Variable costs
E) Promotional costs

Definitions

Learning Objectives

Learning Objectives

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