Asked by
Brenden Eng tow
on Dec 14, 2024Verified
When the Office of National Drug Control Policy ran an ad with the headline, "Marijuana harmless? Didn't see the merging truck," it was using which type of ad appeal?
A) humor
B) fear
C) sex
D) nostalgic
E) guilt
National Drug Control Policy
A framework for federal oversight and coordination of drug-related legislation, enforcement, and education efforts to reduce illegal drug use and its consequences in a country.
Humor
The quality of being amusing or comic, especially as expressed through laughter.
Fear
An emotional response to threats or danger, often prompting avoidance or defensive behavior.
- Master the various aspects of advertising appeals and their effectiveness.
- Comprehend the role and impact of fear appeals in advertising.
Verified Answer
CP
Learning Objectives
- Master the various aspects of advertising appeals and their effectiveness.
- Comprehend the role and impact of fear appeals in advertising.