It is important to understand branding primarily in order to ______.

A) identify the unique selling proposition of a product
B) identify best practices for promoting ourselves as we engage in the discourse of enterprise
C) become immune to the siren call of advertising messages
D) be more reflective about our relationship to a world of images, symbols, and meanings mediated by corporate interests

Unique Selling Proposition

A branding principle that enables a brand to distinguish itself from its direct competitors (regardless of whether any unique quality actually exists).

Discourse

Written or spoken communication or debate, often referring to the exchange of ideas and information on a particular topic or issue.

Immune

Refers to the state or condition of having a natural or acquired resistance to specific pathogens or diseases.